Full Name: Alec Radzikowski
BE Words: Appreciating/Connection
Nicknames: ARAD
Hometown: Brighton, MA
Alma mater: Northeastern University

What do you do at KHJ?

The everyday is very fun and fast paced. I’m always making sure client engagements are on track, our clients are informed, and that we understand the landscape and larger goals, as well as the short-term needs. Essentially, my job is to make sure all the pieces are in place so that as an agency, we can put our heads together to be the best possible partner.

What’s your favorite part about your job?

I love working with the team at KHJ—there are so many smart people here, and overall, we are a very driven group of people. I also love the diversity in experience levels. One day I could be sharing my own experiences with people who are younger than me and the next I could be drawing knowledge from people who have done things that I haven’t. I love it. I’m always learning or helping somebody grow in their careers.

Most unusual habit?

I magic-erase my sneakers. Quite often. People, clean your sneakers.

Coke or Pepsi?

Root beer. Don’t get me wrong Coke is an iconic brand with an iconic product (sorry Pepsi), but root beer is my favorite. I used to drink it with my Nana and now I drink it with my kids.

What would your circus act be?

A Master Juggler of course! I already do it every day at work, why not switch it up from clients and deadlines to swords on fire!

Is a hot dog a sandwich?

It’s just a hot dog. Period.

How do you feel about the egg?

Awesome. Love that someone with a pretty lofty goal and a basic idea was able to execute something like this, all in the spirit of trumping a popstar’s Instagram record.

What do you think is the most useless product out there?

Flex Tape. I tried to fix a hose with it—should’ve just bought a new hose. I don’t think this stuff seals anything. I’ve learned if something’s leaking—fix it. Don’t tape it, paint it, plug it, or buy something from an infomercial.

What’s your favorite ad/ad campaign?

I really like the University of Phoenix campaign, which is especially cool from a small world standpoint because our president, Bill Fleishman, worked with them in a past life. I’ve been fortunate to work with a lot of higher ed clients in my career and those ads were so well done. The Larry Fitzgerald spot really hit me. The ad does a fantastic job of evoking emotion, and it really stays with you. It’s aspirational, yet very authentic and gritty; showing people who are really working hard to better themselves across different points in their lives. Seeing people achieve their dreams really resonates with anyone. It doesn’t get much more powerful than that!