What we did

Strategic Messaging
Communications Plan
Creative Concept
Thought Leadership Content
Video Production

Not only did a relatively new biosciences company want to make itself known – it also wanted to own and promote a new term to describe its advantages in advanced biologic science. We helped reintroduce Akoya and “spatial phenotyping” to the marketplace through new branding, a thought leadership campaign, and advertising, illustrating that when it comes to cellular biology, “context matters.” Our strategy worked, increasing organic brand searches by 104% and web visits by 178%, and generating 3,000+ downloads and 350+ qualified leads.