When challenged to meet aggressive growth goals, KHJ delivered way beyond expectations.

Aspen Dental is the nation’s fastest growing network of dental practices. It operates with the help of Aspen Dental Management, Inc. (ADMI), a Dental Support Organization (DSO) that handles all the nonclinical support services for Aspen Dental practices.

A DSO was a relatively misunderstood concept in dentistry, and Aspen Dental was shaking things up…and ruffling a few feathers along the way.


“The nation’s fastest growing network of dental practices.”


The challenge was attracting and hiring enough qualified dentists to keep up with Aspen’s rapid growth. But to meet our client’s aggressive recruitment goals, we had to overcome several daunting challenges: negative perceptions about DSOs in general, increased competition for a shrinking pool of dentists, and hiring needs in underserved, unglamorous areas of the country.

In the first two years, our digital lead acquisition and nurture programs shifted perceptions and drove high quality candidates from awareness to conversion. We’ve deployed attribution modeling to sharpen both our media planning and re-targeting efforts. These results put a smile on a lot of faces:

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