Creative Concept
Video Production
Strategic Messaging
Brand Identity & Logo Design

Donating stool could help save lives and earn you money. Seems like a no-brainer, right? For our campaign to work, it had to overcome the ick factor that dissuades some people from becoming donors. And it had to create excitement while being clear about the rigorous health screening all applicants have to pass. Our “Poop with Purpose” campaign is fun, engaging, and makes you think twice before flushing. It’s also driving more qualified candidates than previous marketing efforts.

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