Creative Concept
Website Design
Strategic Messaging
Brand Identity & Logo Design

It supplied materials for the Civil War, fueled Boston’s growth, and helped make the region an industrial powerhouse. But the South Boston Iron Works and its legacy seemed lost to time. Until now. The area’s being transformed into an exciting, mixed-use neighborhood. And KHJ created a fun, attention-grabbing brand. Our concept, “Real characters. Real character,” leans into the gritty spirit that distinguishes it from the shiny new Seaport. We also suggested the name Iron Works, making a great legacy part of Boston’s future.

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