When Quest Diagnostics wanted to breathe new life into its brand, we became one of its most valued partners.
Quest Diagnostics provides clinical insights that give people the power to know. This means physicians can take action on behalf of their patients, and patients can take charge of their health.
Working with Quest since 2011, we’ve earned a reputation for doing smart, creative work quickly. After Quest completed a major brand revitalization, we worked with them to make sure people “got it” and were on board.
“When the right people have the right tools, it can make all the difference.”
When the right people have the right tools, it can make all the difference. For the frontline team—couriers, phlebotomists and customer service representatives—we created “I am the brand” kits that helped them understand how critical they were to fulfilling the brand promise.
With a readership of over 45,000 employees, OurQuest, the company’s internal magazine, is an important communication tool. We redesigned it to reflect the new brand look and feel—an effort to help employees live the brand every day. It inspired, informed, and earned a Gold Lamplighter Award in 2016.
“Quest paid us the highest compliment an agency can hear: that KHJ is the standard by which other agencies are measured.”
Todd Baird, EVP, Strategy & Planning
Affordable Care Act
As patients become more empowered in the wake of the ACA, Quest saw an opportunity to promote the benefits of preventive testing. Our digital advertising and paid search campaign showed newly enrolled members how they could take greater control over their health, one of the key promises of the new brand. A promise fulfilled.