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St. Regis, one of the world’s most iconic names in luxury hotels, picked Boston to build its first residential-only tower in the nation. KHJ was proud to be selected to translate the prestigious brand for a unique, discerning audience. We wanted to communicate that true luxury is more than just an opulent environment with all the amenities. For the St. Regis, that’s standard. Our campaign, “Live as you wish,” goes further to claim that even the most mundane moments in life can be exquisite.