What we did

Message Strategy
Media Planning, Optimization & Reporting
Script Development
TV/Video Production & Editing

As COVID-19 caused many students to rethink their college plans, UMass Dartmouth wanted to present them with a great option close to home. We created a 30-second TV commercial to demonstrate that, wherever you are, at home or on campus, the UMass Dartmouth community is “here for you.” While the campaign was live, undergraduate applications increased 14% year-over-year, as students discovered that UMass Dartmouth is a place where they can achieve more.