October 9, 2012
Boston-based KHJ Brand Activation is pleased to announce that it has been named the marketing agency of record for MassDevelopment, the Commonwealth of Massachusetts’ quasi-public agency charged with generating economic growth and development. “KHJ has deep experience in both the real estate and financial industries, so MassDevelopment is a perfect fit for our expertise,” said Judy Habib, KHJ Brand Activation’s President/CEO. “We’re excited to work with KHJ’s team to strengthen and promote economic growth in the Commonwealth,” said Marty Jones, President of MassDevelopment.
KHJ will be responsible for branding, marketing and communications for MassDevelopment along with its major real estate holdings, including Devens – a 4,400-acre community in Central Massachusetts. KHJ will also be working with MassDevelopment on various initiatives, including the AMP It Up! campaign, to increase awareness of advanced manufacturing opportunities in the Commonwealth.
KHJ created the ‘Massachusetts. It’s All Here.’ campaign for the Commonwealth in 2003 in partnership with MassDevelopment. The “It’s All Here” platform was subsequently adopted by the Massachusetts Office of Travel and Tourism as the state’s official tourism motto.
KHJ Brand Activation is a Boston-based strategic brand activation firm that is passionate about helping organizations see and realize what’s possible for themselves and the world around them. For 26 years, the firm has provided strategic consulting and creative services, helping organizations in a wide range of industries realize their vision and drive business success by using proven methodologies to strategically activate their brand promise, top-down and inside-out.
MassDevelopment, the state’s finance and development agency, works with businesses, nonprofits, financial institutions, and communities to stimulate economic growth across the Commonwealth. During FY2011, MassDevelopment financed or managed more than 300 projects generating investment of $3.8 billion in the Massachusetts economy. These projects are projected to create more than 10,000 jobs (2,547 permanent and 8,129 construction), and build or rehabilitate more than 1,000 residential units.