You love to defy conventional wisdom. Myth or truth?


Innovation is the leading purchasing driver. Social media can’t work in a regulated industry. Patients are low on the decision chain. Myths or truths? Join KHJ as we challenge commonly accepted ideas with the help of a panel of experts at DeviceTalks Boston, the premier gathering of who’s who in medtech. Be part of the conversation, and get ready to question everything you think you know.

What:             Hot Topics in Medical Marketing: Myth or Truth?

Who:              Joseph A. White, President, Lowell General Hospital

                       Allan Hoffman, MD, Chief of Vascular and Interventional Radiology, Lowell General Hospital and North Shore Medical Center

                       Richard Birkhead, MD, Chief of Cardiology, Interventional Cardiology, Lowell General Hospital

                       Scott Sigman, MD, Chief of Orthopaedics, Lowell General Hospital

                       Moderated by Rob Kinslow, Senior Strategist, KHJ Brand Activation

When:           Tuesday, July 15, 4:00 p.m.

Where:           DeviceTalks Boston, presented by

                       The Westin Boston Waterfront
425 Summer St
Boston, MA 02210
 Get Directions

Follow us on Twitter @KHJBrand. Use @KHJBrand #DeviceTalks to tweet questions live during our panel.

Join us at DeviceTalks—and let’s break some rules together.