Leadership

TODD BAIRD

SVP, Strategy and Planning

POWER / PLAY

As a lifelong student of branding, Todd has always been curious to know what drives human decision-making. It’s his capacity for empathy that helps him get inside the minds of consumers, uncover powerful insights, and create strategies that “play”.

Todd has helped propel leading consumer, financial, and healthcare brands, from BARD Davol to Boston Scientific to UpToDate. When he’s not imagining new ways to infuse brands with the power to change the world, Todd can be found with his family, swinging a golf club, hiking in the woods, or kicking a soccer ball. Proving that he’s not all work and no play.