I was at a BBQ this weekend. All of a sudden an elderly woman started choking on a piece of lamb. I’m talking serious choking here, the blue faced, Heimlich Maneuver isn’t working, OMG she’s gonna die kind of choking. Fortunately for her, a lot of doctors were there that day. At least 3 or 4 came running over to help. Somehow, they managed to dislodge the stubborn meat and get her breathing again.

It was one of those moments when you really know what your skills and talents are worth. As an advertising copywriter, I couldn’t help thinking, all I was qualified to do was write the obituary.

power-of-advertising-reaffirmed So, it’s always nice to see an ad that reaffirms the value of what we do. At its best, advertising can seize market share, build companies, create brands that resonate for decades, and become part of popular culture. And, as this amazing billboard demonstrates, sometimes it can even go further to try and help save the world.

Watch the video below for more information about UTEC’s portable water generator or read about it in this article from the Huffington Post.