“We become not a melting pot but a beautiful mosaic. Different people, different beliefs, different yearnings, different hopes, different dreams.” – Jimmy Carter

Proud KHJ’ers joined our client, the Massachusetts Gaming Commission, at the 2018 Rosoff awards, where our “Build a Life That Works” campaign was honored as the state’s best public outreach campaign.

The annual Rosoff Awards honors businesses in Boston who recognize diversity in the workplace as well as within the advertising space to reach the needs of a diverse population. This year’s awards reinforced the message that diversity is not a mandate, but rather a necessity for success. “Real diversity is not defined by race or gender. Rather it is a vibrant mix of identities, ideas, ages, cultures and experiences.” – The Ad Club

Our client, the MassGaming Commission, received recognition for being true promoters of this “real diversity” through the Build A Life That Works campaign–a campaign KHJ was proud to be a part of creating in collaboration with the MGC last fall. As we sat in the crowd in support of our client that night, we could not help but feel a sincere sense of pride accompanied by the overwhelming feeling of humility. Winning a Rosoff award was an honor especially because among companies, there were 100 submissions, 31 nominees, and 2 honorees–all of whom proclaimed powerful messages and inspiring calls to action.

rosoff award

The night itself was filled with empowering speeches from companies and individuals leading the charge for diversity and inclusion. Our team walked away with much more than an award; they walked away with a better connection and sense of how important diversity is for businesses to succeed. As a minority-owned, women-led business, this lesson holds a special relevance to us here at KHJ.

We are grateful for the opportunity our team at KHJ had to partner with the Massachusetts Gaming Commission and increase the number of women and women of color working in construction. Our strategy was to showcase real women in the trades and highlight how working in construction has been a positive force in their lives. Build A Life That Works was created to call out an opportunity women have to bring stability to their homes and families regardless of gender, race, economic status or age. We are honored that The Ad Club recognized the importance of that opportunity as well and we are excited to see what this positive shift in thinking means for the future of women everywhere.

KHJ Brand Activation team celebrating with our client MassGaming at the 2018 Rosoff awards.

Want to learn more about how the “Build A Life That Works” campaign is helping women build better lives through careers in construction? Read our case study here.